The 4 Step Copywriting Formula That Produces a MINIMUM of 400%+ ROI On A Brand New Campaigns

How to validate your money making copywriting ideas in a simple 4 step “Common Sense” formula that will save you time on BAD ideas, and focus on the WINNING ideas

You will learn

1. Why your copywriting ideas suck and how to fix them without spending a bunch of time on angles that will NEVER work
2. The 4 step C.U.B.A method that will validate your copywriting ideas and turn losing campaigns into Winning ones.

Copywriting is the lifeblood of marketing, lets face it. If it sucks then you are going to have a tough time making any money with your campaigns.

Basically, if your Headline and Lead dosnt grab the attention for your ideal prospects then you are dead in the water before you even start…then its back to the drawing board.

How to avoid bad Headlines, and make great Headlines that will resonate with your customers

If you are about to sit down and write a copywriting package,  then you have to ask yourself… “how well do I know my audience?”

If you know your audience well, like…

Age
Gender
Interests
Desires
Relationship Status
What their normal day looks like
Thats their biggest fears and desires
Who they pay attention too

etc etc…

Then you have a brief idea of what your customer base look like, if NOT?
Then its time to create an outline of your ideal customers.

So you know your audience, you know exactly what makes them tick, its now time to validate those ideas with C.U.B.A

First of all, what is C.U.B.A?

Not to be confused with the island of Cuba where amazing Cuban cigars come from ????
Its a method to validate your written ideas using common sense… much like a meter of “REAL vs BULLSH*T”
To sum it up, it’s tapping into the inner bullshit meter of your prospects mind, an easy-to-follow editing technique toy can put your headlines and body text through to insuring yourself that you are not hitting the bullshit side of your prospects mind.

Here they are in their sweet glory:

Confusing:
Is it confusing to understand? does it make sense?

Unbelievable
Is it unbelievable? could it be real or is it bullshit?

Boring
Would I click on it and read it?
Does it sound boring?
How can you make it more exciting and engaging?

Awkward:
Bad Grammer? things don’t seem to make sense and its hard to read.

 

Lets go through an example shall we?

A 10 THOUSAND DOLLAR START UP IS WIPING OUT AMERICAN’S DEBT AND COULD END THE NATIONS POVERTY CLASS TOMORROW WITH MASSIVE SETTLEMENTS

Is it Confusing? 
No, there seems like there is a small startup that is dealing with America’s debt and Americans can get massive settlements which gives a massive solution to a massive problem.

Is it believable (the important one)
Not really, there are many scams in the market for debt relief and this sounds like its too good to be true.

Boring – Would you click to read it
Probably not, with a lot of talk about the financial crash coming up this may be a hot button topic for people in debt to want to read.

Awkward to read
It’s relatively easy to read, there are no big words or hard to read flows

 

Note: it helps to know about the topic at hand. Remember you are writing to your ideal prospect. It helps to do your research before you make any assumptions of the reader’s knowledge and values.

Try C.U.B.A for yourself

1. Pull out a sales headline or an email you’ve written
2. But it through C.U.B.A
3. Make improvements as you see it
4. Rinse repeat