Facebook Affiliate Marketing Case Study

If you are interested in Facebook affiliate marketing then this is the perfect case study to follow along.

Why?

I speak with many of you who are struggling in getting the conversions and with this case study you will find out exactly how we can start making money (breaking even or making a profit) literally on the first day of running.

That said, I like to start with a small $5 a day budget adsets. Some of you are probably used to spending hundreds out the gate, but I don’t do that at all. If I cannot get a working campaign for a $5 a day (after 3 days) I will probably kill it and change it up.

Especially now (as I write this post) its Q4 which means the cost of running Facebook ads have gone up about a cool 20% because most marketing firms are pressured to blow the rest of their allocated marketing budgets before the years end. Also, Christmas is on our doorstep, meaning there are more people on the market to buy gifts, and more advertisers going in to get a piece of that Q4 pie.

So if you are running a campaign, you are going to want to be profitable pretty quickly. There is nothing worse than looking at a campaign that you’ve ripped or written yourself to find it could be hemorrhaging your hard money.

In this case study, we will be covering how not to lose a bunch of money and get results fast.

Firstly there are a ton of affiliate offers you can run on Facebook and in today’s edition of Facebook Affiliate marketing case study we will be focusing on lead gen.

Why?

Because they pay the best! $20 dollar payout, and it an evergreen niche market in the auto insurance industry.

The breakdown:

• Facebook Traffic (lead conversion event)
• CPA offer $20 payout (auto insurance)
• Advertorial landing page (wordpress)
• We are using a video ad built with Animoto.com
• All the copy is written by myself
• We are using Adsbridge for conversions

In this case study we will wont be focusing on the Facebook ad or the copy, We are focusing on getting conversions from our the advertorial.

 

 

 

 

The post Facebook Affiliate Marketing Case Study appeared first on Convert King.

How to 20x Your Email List Subscribers Today

An email list is an asset that should be treasured by any company. This is an avenue for turning leads to paying clients.

It doesn’t matter whether you have 10, 100, or a million subscribers because you’ll probably want more. This is how marketing works. The more leads you have, the higher your chances are in converting sales.

So how do you build up your email list? Any email marketing tips you need to know? What are the strategies readily available which you can use right away to grow your list of subscribers? These are the things that will be discussed here in this post.

Tips to Increase Conversions

The word ‘conversion’ can mean a lot of things. It can refer to any of the following scenarios:

• A successful email subscription
• A request for a call or a demo to clarify things about an offer
• The successful purchase of a product or a service

For this topic, we’re going to concentrate on email conversions. This refers to the method of gathering leads by inviting them to sign up to your mailing list.

Oftentimes, you’ll be using a lead magnet or some kind of incentive to increase your chances of getting a subscriber. A lead magnet can be anything you can think of that will lure customers to take your offer. It can be a free shipping service, product discounts, a free e-book, a mobile app, or an exclusive promo. Anything that you think will be valuable to your subscribers can be considered a lead magnet. Think about your product, audience, market, and business model to identify the things your visitors will find very enticing.

After thinking about the lead magnet, consider how you should present it. There are tools and methods you can implement to optimize the conversion rate of your website. You must follow a holistic approach in order to successfully convert a simple visitor into a loyal customer.

Things don’t have to be complicated. Even the simplest of strategies can increase your chances of getting an email conversion.

Ways to Grow Your Email List

We’ve come up with a comprehensive guide containing email marketing tips and methods on how to increase your chances of achieving email conversions. Here are very useful tips to grow your email list:

Create a persona for your subscribers

Create personas to represent the character of your email subscribers. Doing this allows you not only to know more about your audience but also to identify the products and services they might be interested in.

For example, your business is selling sports equipment. A teenage customer will have a different preference compared to a middle-aged one who plays basketball on weekends only. Each persona responds to different messaging, offers, and marketing tactics.

The number of personas you can create will depend on the type of subscribers you have. There’s no definite number to this. Some businesses have only 2, while some may have as many as 10.

Study how people navigate your website

You can understand a lot about your customers when you look at how they navigate your site. With the help of tools like Google Analytics, you’ll get a traffic report stating where your visitors are coming from, as well as which portions of the website they often go to.

Using this data, you can include emailing opt-in capture forms and other CTA buttons on the most popular pages. Take advantage of those that get a lot of organic views as they’re widely shared on social media.

For example, if your business is about selling products to shutterbugs, create content that attracts both veteran and aspiring photographers.

There are heat maps which can help you identify the most frequent clicking activity that happens on your website. With this, you’ll be able to identify whether they like scrolling down or staying at the top portion most of the time. You can put your CTA as close to the top as possible so it becomes easily accessible to site visitors.

All these tools help you understand how people interact with your site. Using this wealth of information, you’ll be able to come up with a strategy on where to put in emailing opt-in elements, such as newsletter subscriptions, to grow your email list.

Avoid confusing web forms

Web forms should be straightforward and intuitive. If they’re hard to follow, read, or answer, visitors won’t bother filling them out. Your goal is to get as many visitors to sign up as possible so it’d be best to clear the road of any hindrances that may hinder this target.

It should be clear to the visitors why they should fill out the form. If you’re offering incentives for those who sign-up, be clear about it and avoid teasing them too much. If you have a lead magnet that takes them to another page or gives them a link for download, tell it straight to promote transparency and avoid miscommunication.

There are times, though, when you can’t avoid to display some things or include some tools that can make it slightly confusing for the visitors. Take the General Data Protection Regulation (GDPR) rules for example. With this in play, you have to tell your visitors about a subscription option that might be different from your lead magnet.

The use of CAPTCHA is also another example of a confusing add-on to forms but is also somewhat required to deter spam registrations. This can cause harm to your traffic and other problems in your emailing opt-in process, especially if they’re hard to read.

Introduce irresistible lead magnets

Lead magnets should offer incredible value that has a high chance of customers opting in. They shouldn’t be something you want to forcefully promote because they pay high commissions. They should be something relevant and extremely desirable that your viewers would want to get right now.

To determine which lead magnets will work best for your customers, review the personas you created before. What are the related interests of these customers based on their personas? A teenager who’s into basketball will want the latest basketball shoes. A busy middle-aged man who runs during the weekend will want a gadget to monitor their physical activities. Mothers who want to stay fit will want an illustrated guide of quick exercises they can do at home.

Take a look at what your competitors are doing with their lead magnets. Take note of what they offer and how you can best them with something unique and exclusively available only on your website.

Optimize landing pages

Visitors can land on your website from a variety of sources. It can be from a Facebook post, an email link, a blog post, or a paid search ad. Whichever the source is, the important thing is to align the landing page with the source’s design and content. It has to have similar colors, shapes, and themes for easier brand recognition and reassurance that the visitor is on the correct website.

If your Facebook post promises free content, you better redirect your visitor to where they can get the said freebie. The content of the source should be the same as that of the landing page too.

Studies show that organizations with more than 15 landing pages in their websites tend to get 55% more leads converted compared to sites with 10 or less landing pages. Many businesses build only one landing page, thinking it would be enough to cover everything.

You can gauge how your landing pages perform with tools like Google Analytics. They’ll tell you the activity revolving around your CTAs. If you have a long-form type of landing page, you can use a scroll map reporting tool to determine which part of your site visitors focus on.

Confetti and heat maps can help you determine the behavior of visitors when roaming in your site. There’s a demo page which you can tinker with to see how these tools can work to your advantage.

Now that you know how multiple landing pages increase your email converts, you may want to craft several drafts. See which of them works best at improving emailing opt-ins using A/B testing.

Include an exit popup

Another tip to grow your email list is by including an exit popup on your website. You can put in a CTA asking them to create a free account or sign-up for your newsletter before they leave your site completely. You can also promote a specific product in this popup.

This is your last chance for an email convert so emphasize the benefits you can provide or highlight your lead magnets well. Putting in a tick box to have them agree to receive promotional offers is a good exercise of transparency and improves the CTA as well.

You’re free to design the exit popup whichever way you think will do best to grab the attention of your visitors. Try using rounded buttons, appealing images, color contrasts, and even leading questions that are direct to the point. Include your lead magnets if you can for that final chance for an email convert.

Remember, ninety-eight percent of users will leave your website without any further action. By having an exit popup, you grab the last chance for an email convert before they finally leave your website.

Capitalize on the posts with huge traffic

Blogs can be incredible tools for raking in more email converts. Each new blog post you make is a new opportunity to grow your email list.

Blog posts are highly-optimized for SEO, meaning they can rank high in search results. It’s also the part of your website with the most valuable content and useful information invites organic traffic.

With the help of heat and scroll maps, you can optimize sidebar CTAs to put them in places with the highest possibility of increasing emailing opt-ins. You can study the things we did with Quicksprout and the Crazyegg blog as examples.

If you don’t want to include a web form on every page of your website, optimizing CTAs on your blog posts with the biggest traffic will be enough. Use Google Analytics to determine which post has the most visits and begin working on it.

Use social proofing

Social proof has become a vital factor in improving trust, especially now that people are wary of giving out their personal information online. Social proof works by persuading people to do what others are doing or have done. This behavior is a numbers-based game, meaning the more people you get to do an action, the more people you invite to do the same.

Some of the most popular social proofing tools you can use on your website are:

• Testimonials
• Logos of popular brands you’ve worked with
• Number of subscribers, likes, shares, and similar things identified with popularity
• Quotes from experts and popular leaders in the industry
• Ratings and reviews from customers satisfied with your service

You don’t have to put everything on your website. Pick only those that suit your website and your offers. Adding any of these tools can improve your reputation and make customers feel more secure when doing business with you. Use A/B testing to determine the best types of social proof you can use on your site.

Wrike is a great example of a website that properly utilizes social proofing on their landing page. Marcus Johnson who wrote about the website said that social proof is a powerful tool that can be the key to bringing the best out of your next promotional campaign.

Encourage people to forward your emails

You can further increase your list of subscribers by encouraging those who are already on the list to forward your emails to their friends. By showing how highly valuable and helpful your offer is, you can embolden them to spread the good news to others.

See if your email marketing solution allows the option to forward your emails. If yes, grab the opportunity and if not, look for alternative methods to entice subscribers to spread your offer to others. It’s more likely for a person to try something that a trusted friend has recommended.

Make use of QR codes

QR codes make it easy for mobile users to access your emailing opt-in forms. Apps for reading QR codes are readily available for download so you don’t have to worry about accessibility.

So how do you use it for marketing? For example, you own a coffee shop. You can put QR codes on your coffee cups and ask users to scan it for an exclusive discount on their next order. You can also redirect them to a web form and ask for their mobile numbers or email addresses to gain access to a free drink or a similar offer after they scan the code.

Tell them that they can unsubscribe anytime they want

The idea seems to be in contrast to what you want to achieve, but putting an option for them to unsubscribe can have positive effects on your business. According to studies, the rate people unsubscribe to marketing emails from small businesses is less than 1% only.

The truth is people don’t want to miss out on things. So, if you give them the chance to opt out, they’ll choose to continue receiving your marketing emails. In return, they’ll expect more juicy details and more personalized offers on your next emails.

Invite people to participate in your contest

Contests posted on social media platforms tap into the psycho-social behavior called ‘social proof’ to encourage more participants to join the event. This is a great avenue to expose your brand to prospects you can redirect to your website. From there, you can invite them to join your mailing list or even persuade them to buy products you’re selling.

When creating a contest, offer multiple prizes instead of one grand prize only. Studies show that more people join a contest with multiple prizes since they feel like they have a higher chance of winning. So, instead of giving away $1,000 to the lucky winner, you can break it down to $500, $300, and $200 for the first, second, and third prize winners respectively.

Include LeadBoxes on your website

Oftentimes, people get discouraged to sign up to a subscription list – even if it’s free – because of the way the web form is presented to them. By using a LeadBox, you gently direct your visitor to get into your mailing list by having them appear only when certain triggers are hit. They can be customized to appear when users click a button or an image, when they’re about to leave, or when they navigate the website for a few minutes.

LeadBox opt-ins can significantly increase sign-up rates when used properly. Tools like Crazyegg can generate a visual heat map of your website displaying the spots on your site that gets the most activity. Using this, you can decide where to put the links to access your LeadBoxes.

There are 3 different personalities you have to consider in crafting your LeadBox. There’s the lead, the prospect, and the actual customer. We say that location is important in the placement of your LeadBoxes because the information you put beside the links leading to the LeadBox will determine which type of personality you invite into opting in.

You don’t really need to have a landing page with a LeadBox to use this tool. Facebook Ads have a similar feature which can help you generate more emailing opt-ins right there on the platform.

Always come up with fresh content

What keeps an online business running is fresh content. You should regularly come up with something new that targets a specific group of users. Don’t put up something generic just to come up with something new. It’s important that you keep your focus on a specific market which is why the content has to be customized to increase their relevance to the target audience.

One of the most useful tips to grow your email list is to do a content upgrade. A content upgrade is one of the best ways to convert an occasional visitor into an email subscriber.

In a content upgrade, you don’t have to redo everything from scratch or create a new content every now and then. What you do is strategically place a LeadBox or an emailing opt-in box within any existing content. This ‘upgraded’ version has more to offer like freebies, a link to new content, or a set of new strategies to make things better on your end.

To maximize its effect, consider the following guideline:

• Make sure the content you’re using is popular and of high quality.
• Do an upgrade by including things that weren’t there before. An example is a PDF version containing the most important points of the post.
• Add links to new resources highly-related to the content.
• Be honest and keep things simple. Tell people why you want them to join your subscription list and the wonders it can do to their lives.

Use a Hellobar

A Hellobar is a widget you put at the topmost portion of your website. It presents your CTA right away without being intrusive to the view or the overall flow of the page. It helps the sidebar, exit popups, and LeadBoxes present a way for a visitor to opt-in your email subscription list.

Give importance to colors

Colors have the natural ability to catch attention and persuade people to think about a specific thing. Studies reveal that colors can affect the mood of a person and influence their decision-making process.

Choosing the right colors that will fit your branding and theme can be a crucial factor to your marketing success. When choosing the color combination to use for your landing page, the only thing you can do is to experiment until you identify what works and what doesn’t.

Reward first-time commenters

You may have seen people who comment on a blog or social media post just one time and then they’re gone. You can take advantage of this by rewarding those who comment on your post for the first time with some freebies.

There’s this First Comment Redirect plugin which you can add to your website to motivate people to leave a comment before they exit. When they leave a comment, they can be redirected to an emailing opt-in page where they must subscribe to get the freebies.

As of now, only a few websites and blogs use this feature, so you might as well be one of the first few to maximize its efficiency.

Pre-sell an offer

Most customers don’t want to see ads or even receive them in their inbox. However, when they see a solution that’s relevant to them, they’ll keep an eye on it until they’re ready to get it.

Pre-selling keeps people hooked to a product you’re about to launch by simply telling them more about the solution you’re offering. The concept behind this is that the more you educate the people about the product, the higher the chance they’re going to buy it.

An idea you can adopt is by creating videos of the product. You can include the problem the product solves, testimonials and case studies about it, and the features the actual product has.

Consumers naturally want to know more about an offer before you can drive them into a successful purchase. With this, it’s best to educate your leads before the product is released to the market. Ask for their subscription to get the latest news and exclusive firsts before everybody else. This saves them time and you get what you want in the process – a lead with their email address.

Use long-form multimedia content

Long-form multimedia content combines visuals, sounds, and texts to increase the retention rate of visitors who read through the information presented to them in a website.

In an era wherein everyone can create content, there’s no room for those that are just good enough. Yours have to be great and memorable to capture the viewer’s attention. Instead of having a blog post made of pure text, a number of videos, sounds, presentations, infographics, and share-worthy quotes are integrated into the post.

There are also various ways to present your content other than text-filled blog posts. You can create a video or a presentation highlighting the important points you tackled on the blog post. Similarly, you can convert the blog post into an ebook and have it published for a new revenue stream.

Content marketing is more than just simple videos, long blog posts, and lengthy podcasts. You can mix and match any of the following to cover the same topic and present it to users as something new and refreshing.

Here’s what you can show your visitors to get more subscribers:

• Create an article with more than 2,000 words.
• Present a 5-minute video clip.
• Show a 15-page slide presentation.
• Provide a podcast answering the frequently asked questions.
• Convert a popular blog post into an e-book.
• Tweet a relevant quote.
• Present an infographic that’s easy to understand.
• Show an animated video explaining your product.

You can use these to connect better with your potential customers. By doing this, you present a wide array of content which caters to the different preferences of your leads. You’ll get to reach more subscribers this way and keep their interest alive with fresh content released regularly.

Test your emailing opt-in forms

Testing the forms you put on your website is not an optional task, but rather a necessity you must complete if you want to get more subscribers to use it. It’s definitely a boring job but this can greatly impact the efficiency of your emailing opt-in forms, so you really have no choice but to do it.

Check the fields you’re requiring from your visitors. Are all the info there necessary for you to get in touch with them for the first time? How relevant are they to the product you’re selling? Removing or adding a field can change the way users interact with them.

The rule here is to keep it simple, clean, and straightforward. Do an A/B test to identify which works best for your website.

Location is also an important factor. There can be a huge difference in the conversion rate when you put the form on top of the site or below when the visitor has finished reading the page. Test this too to see which works best to your advantage.

Identifying Your Target Number of Subscribers

How many subscribers can be considered enough? The thing is you should never think it’s enough. We’re giving you tips to grow your email list as big as possible because it presents a larger opportunity to convert sales if you have more leads.

Take for example 100,000 subscribers in your email list. If only 5% of them make up your click-through rate, you’ll have 5,000 people who take action on the CTA button you put on your website or email blast. Out of this 5,000, maybe only 2% or 100 people will convert and buy your product. If a hundred people buy your product which sells for $100 each, you’ll earn to a total of $10,000 in gross sales. Now double the number of subscribers to get the idea of what we’re discussing here.

It’s up to you if you want to set a limit on your email subscribers list. But remember that you have to get more if you want a bigger chance of making a sale. Add to that the possibility of removing inactive email accounts from your list, and you’ll surely be looking for ways to continue getting more email opt-ins.

Buying Subscribers is a Bad Idea

Never buy subscribers just for the sake of growing your email list. It’s a total waste of money because you’re like paying a hundred people a dollar each just to come into your store. They don’t add any value to your business and chances are what your selling is irrelevant to them, thus they won’t buy your merchandise.

Your email subscription list will have forced customers who never personally signed up to receive your emails. There will be times when you’ll have a customer from the paid group who will buy your offer, but this rarely happens. Oftentimes, account owners included in the bought addresses will see your email as spam. This is because they didn’t sign up to receive marketing emails from you and yet you keep on sending those invites and reports. In addition to these, the percentage of qualified leads you have will diminish because you inflated the number with bought subscribers.

Getting Help from Tools

If you’re looking for a number of tools for optimizing your website, then try Crazyegg. It can help you improve your site for adding CTAs that will get you more email opt-ins.

If you don’t know where to put your web forms and CTAs, try using a heat map. It can help identify portions in your website that receive the most number of clicks. From there, you can determine where the attention of customers go the moment they land on your site. Put your CTAs there for a higher chance of an emailing opt-in.

When you’re done optimizing your page and putting up forms, A/B test it to identify elements that work best with your theme. You’ll eventually come up with a site optimized for collecting email addresses.

Conclusion

For any business to flourish, a good relationship with your customers must be maintained. To do this, you have to find a target audience first – a potential customer that’s hard to get without any form of engagement. This is where email marketing comes into play in the form of initial engagement.

Marketers take emailing opt-in strategies seriously. They know the importance of capturing a lead this early on in the game. As a marketer, you must exhaust every avenue you can to promote your brand, whether it’s through social media, landing page optimization, SEO, content marketing, or other best practices that will get you more emailing opt-ins.

To get more email conversions, you need to have an optimized process for getting visitors to sign-up. By giving them a strong reason or unique offers for signing up, you can entice them to register and receive marketing emails from you. Giving incentives are a great way of getting more subscribers to your business.

Here’s a short summary of what’s been discussed to get more email opt-ins:

• Develop personas to characterize your subscribers
• Study how visitors navigate your site
• Put clear and straightforward web forms
• Use exclusive lead magnets
• Optimize and build multiple landing pages
• Try using an exit popup
• Utilize blog post with the highest traffic
• Social proof your website to add credibility
• Encourage people to forward the emails you send them
• Make use of technology like QR codes
• Offer an option to unsubscribe
• Hold contests to promote your site or a product
• Use a Hellobar
• Include LeadBoxes on your website
• Always have something new to offer to visitors like fresh content
• Think of the colors you’ll use on your website and marketing materials
• A/B test your emailing opt-in forms
• Consider pre-selling a product or a service
• Utilize long-form multimedia content
• Reward those who comment on your post for the first time

Never buy subscribers. It looks like a shortcut for boosting popularity but it can harm your reputation in the long run. Instead, focus on improving your website. Use Crazyegg tools to optimize your website for emailing opt-ins. Use heat maps and analytics to determine where most of the activities happen on your website.

Simply follow the 20 tips on email marketing we’ve listed here and you’ll start growing your email list in no time.

The post How to 20x Your Email List Subscribers Today appeared first on Convert King.

Best Countdown Scarcity Plug in For WordPress & Woocommerce

How do you persuade someone to buy an item you’re selling? By presenting a sense of urgency and scarcity, you can make them decide quickly to purchase your offer now or suffer from the fear of missing out on your once-in-a-lifetime deal.

This technique is called scarcity marketing and it’s used often in e-commerce sites to quickly sell the items they have. There are 2 types of scarcity marketing to take note of:

Limited Quantity

By displaying the number of remaining items at hand, you’ll encourage customers to buy the item now before others get their hands on it.

Limited time

Adding a countdown timer creates urgency, increasing the need for the customer to buy the item now or lose the chance forever.

According to psychologists who study human behavior, scarcity is one of the elements that affect the power of persuasion. Scarcity generates an increase in demand, which is an essential component in making a sale.

Scarcity has been part of the marketing tactics often deployed in websites like WordPress and WooCommerce. There are a number of plugins you can use, all with the goal of telling the customer that it’s time to buy now.

Scarcity marketing can do more than just bring in sales. It can also be used to build your mailing list quicker than ever, launch a new commodity that customers should wait for, and earn commissions through affiliate programs and referrals.

We’ve rounded up the best WordPress countdown plugin we can find online. They’re all very useful, so you won’t regret picking any one of them for your website.

The Best WordPress Countdown Plugins

Countdown Clock

This WordPress countdown plugin lets you show an animated countdown timer on the sidebar of your site. It’s made with HTML5 which makes it very responsive to various screen sizes and also feature the ability to use flash.

The plugin is compatible with WordPress versions up to 4.2.10.

Features:

• You can configure the text color, background, animation, and pictures to display
• You can define the clock layout, whether you want it horizontal or vertical
• Have presets for the usual occasions like Christmas, Olympics, and World Cup

Price: Free

WordPress Countdown

The WordPress Countdown plugin adds a nice and simple timer on your webpage. The countdown timer can be displayed on any page of your website.

It is very popular among WordPress beginners and is one of the best WordPress countdown timer plugins for its ease of use.

Features:

• Customize the position, text, and trigger response with the help of CSS3
• Works on most popular WordPress themes and all versions of WordPress
• Mobile-responsive design
• Easy to install and configure

Price: Free

WP Custom Countdown

This WordPress countdown plugin is pretty straightforward to use. You can create and post your own circular countdown timer without much of a hassle using this plugin. Included in it are 12 preset themes which you can also customize using the small MCE button located in the post and page panel of WordPress.

Features:

• Has 12 preset themes you can use right away
• Modify the color and the padding of the timer
• Configure the end time of the timer with ease

Price: Free

YITH Topbar Countdown

This WordPress countdown plugin is designed to help launch offers and promote products on your website. It will show a banner with a countdown timer on the top of your site to inform visitors of an upcoming product launch. Configuring the plugin can be done from the WP admin page.

Features:

• Available in different languages
• Customizable banner, background, and font
• Compatible with WordPress versions starting from 3.5.1 up to 4.4.5

Price: Free

The Countdown Pro

This is a highly-customizable WordPress countdown plugin that’s easy to use and configure. You can add it to your web content or on your site’s sidebar, whichever position is more enticing to consumers.

The plugin features an advance Expiration system that can track the number of times a viewer has visited your site. You can choose when the countdown expires, whether it will depend on the number of visits the user has done or the remaining time before the offer runs out.

Features:

• It has a shortcode generator
• Configure when the countdown expires
• Customize the appearance of the timer including its font, color, and background
• Intuitive control panel

Price: $9

Opt-in Countdown

Opt-in Countdown is a plugin which can help you collect email and names through a Metro-style signup form. It has a simple and responsive design that works well on most mobile and desktop devices.

Features:

• Mobile-responsive design
• Data gathered can be exported into a CSV file
• Can be integrated with MailChimp, iContact, GetResponse and similar email marketing tools
• Easy to install and configure

Price: $14

Red Countdown – Circular Countdown

This responsive WordPress countdown plugin enables you to create circular countdown timers made with HTML5. It comes with 12 presets you can modify, although you can also make your own design. It comes with a shortcode generator to make it easier to integrate into your WordPress website.

Features:

• Comes with a shortcode generator
• Control panel for easier configuration
• Highly-customizable countdown timer that has a clean look
• Compatible with WordPress versions 3.0 up to 4.1

Price: $14

Product Countdown WordPress Plugin for WooCommerce

This WordPress countdown plugin displays a ticking timer to show scarcity. The plugin is developed for WooCommerce and is very easy to configure. It has a settings panel where you can set the sales date, sales price, positioning, text, and color to use on the widget.

Features:

• Select the position, background, fade effect, and font color to use on the popup window
• Option to display the sales price and the number of items still in stock of an offer
• Customize the CSS on the countdown message

Price: $16

Viral Signup

Viral Signup is a WordPress plugin that creates scarcity by promoting a limited signup form on your site. For example, you can set that the first 1,000 people to signup will get copies of your promoted product. The number will decrease in real-time, creating the urgency to take action before slots get filled.

You can also include a referral element that will give users a special link after they sign up on the form. Users who are able to bring in referrals through their special link can receive rewards, discounts, or freebies to your discretion.

Select which of the 4 modes to implement on your website. The plugin only allows one mode per website, so choose wisely.

• • Simple – basic signup form without a limit
  • Simple + referral – simple signup form with a link for referrals
  • Limited – signup form with limited slots
  • Limited + referral – limited signup form with a link for referrals

Features:

• Easy to use and configure
• Configure the color, font, size, positioning, and alignment of the text on your signup form
• Edit the text on the submit button
• Insert your own custom link for sharing and referral
• Links can be shared on popular social media platforms like Facebook and Twitter
• Indicate the number of referrals needed to get a reward

Price: $17 per website

jCountdown Mega Package For WordPress

jCountdown is a WordPress countdown plugin that accepts shortcodes for easier configuration. The plugin can be added on any page, sidebar, or post, and has other highly-customizable settings you can play around with. You can choose what to display on your countdown timers, like the ticking seconds of a 24-hour timer or the number of days remaining before the offer expires.

Features:

• Configure the color from the plugin presets and edit the other parts of the countdown display using its intuitive admin panel
• Control the appearance and disappearance effect of the countdown timer
• Designs work with most mobile and web browsers

Price: $18

WooCommerce Sales Countdown

This plugin has a lot of features that can help increase the success rate of the sales campaigns on your website. The countdown counter can appear together with your product offers, giving visitors the urgency to buy them now at a discount before time runs out.

The plugin runs on any WooCommerce theme of WordPress and can be heavily configured in the WooCommerce settings panel.

Features:

• Put in a sales countdown, a timer, or a scheduler widget on the Product and Category pages in WooCommerce
• Put a sales countdown, a timer, or a scheduler widget on the WordPress sidebar
• Lightweight and won’t take much up your website’s resources
• Multi-lingual function

Price: $21

WooCommerce Coupon Countdown

This is a WooCommerce plugin that allows you to display coupons with a countdown timer on your website. You can show until when the coupon is valid along with the details on up to when users can avail the coupon.

There’s an option to limit how many coupons a user can own and use. Aside from this, you can also alter the color of the coupons to make them attractive and compatible with your website’s theme.

Features:

• Shortcode can be used to change the color of the coupons
• Configure the expiration of the coupons and who can avail them
• Limit how many coupons a user can use

Price: $29

Thrive Ultimatum

Thrive Ultimatum is a WordPress countdown plugin that boosts sales conversions by using the marketing principle of supply scarcity.

The plugin has a range of templates including countdown timers, banners, and widgets which all aim to entice users to take action before time runs out. Model widgets for seasonal events like yearly sales, 3-day offers, Christmas specials, and other recurring occasions are also available for use.

Templates can be customized using the easy-to-use, drag-and-drop editor. You can change the font, color, background, image, or any element you need to alter in order to fit it to your brand’s theme.

The greatest feature of this plugin is the Thrive Ultimatum Lockdown. Aside from the fixed-date campaigns you launch on your site every now and then, the Lockdown adds an ‘evergreen’ countdown timer that you can run on your website all the time.

According to statistics, around 70% of web traffic is driven by new visitors. With the Lockdown, you’ll be able to capture their attention and always present them with a scarcity of supply.

Each new visitor is assigned with their own time limit and countdown timer. This will last until it expires, regardless of when the customer visits the page again. This presents authenticity in the scarcity tactic, giving them the urge to purchase the item now. After the evergreen countdown timer expires, you can simply redirect the user to another landing page with a new time limit.

The Lockdown has a very smart feature which makes it one of the best WordPress countdown timer plugins out there. It doesn’t matter whether the user switches devices, clears the cache and cookies, or uses a different browser. They’ll still get the same number of remaining hours on timer the first time they saw it.

Features:

• Designs are mobile-responsive
• Different choices for campaign types and countdown timer positioning
• It already has pre-made templates which look great and can be used straight out of the box.
• Allows you to simultaneously run a number of campaigns
• Supports a variety of triggers and time zones
• Visual editor allows easy customization of templates

Price: $97 for a single site

Page Expiration Robot

The Page Expiration Robot is a WordPress countdown plugin which centers on the 3 most popular types of scarcity marketing:

Evergreen scarcity

The evergreen scarcity runs all day, every day until it expires. New visitors will encounter a countdown timer the moment they visit your website. When the time limit runs out, the same thing happens to the offer and it expires. However, for new visitors, a new countdown begins on the very same offer.

Event-based scarcity

This is the typical countdown you see on items sold during Thanksgiving, Black Friday, Valentine’s, and similar events. After the time limit expires, you can just redirect the user to a new landing page without the discount and other promotional deals.

One-time-only scarcity

As the name implies, this presents the effect of a limited offer that a user can avail for the present time only. After it expires, they’ll never see it again even if they refresh the page or restart the browser. They’ll be redirected along with others who declined the offer to a page where that offer doesn’t exiti n

The Page Expiration Robot remembers the visitor’s IP address or browser cookies and uses them to run the plugin. This is one of the best WordPress countdown timer plugins you can find online.

Features:

• Beautifully designed countdown timers
• Automatically redirect users to the desired URL once the countdown timer expires
• Can be configured to get in sync with different time zones
• Configure when a user gets expired using their cookies
• Mobile-responsive designs
• Allows special messages or images to appear upon expiration of the time limit

Price: Free and Premium versions available. The Premium one will cost you $197 a year.

Conclusion

Using scarcity marketing on websites can help drive traffic and sales with little risk on your side. With the help from WordPress countdown plugins, you can introduce urgency to visitors, encouraging them to take action before an offer expires or the limited supplies run out of stock.

The best WordPress countdown timer plugin offers a lot of customizations to allow it to meld with your brand’s theme. Choose one that will create the desired effect you want to establish.

The post Best Countdown Scarcity Plug in For WordPress & Woocommerce appeared first on Convert King.

Best Affiliate Programs To Join If You Are A Beginner

Have you ever dreamed of a job that can earn you a lot of money even while you sleep? For some people, affiliate marketing is the answer to this dream. To get started, they join an affiliate network and find merchants they want to help in product promotion.

But what is an affiliate network? Why go through this instead of talking directly with the seller? We’ll be discussing the answers to these as you read on.

Advantages of an Affiliate Network

Affiliate networks function as the middleman between merchants who make the products and the publishers or marketers who sell the commodities found in the network. These platforms earn by charging merchants a percentage of the amount paid to affiliates.

By joining an affiliate network, merchants receive tools for reporting, payment tracking, refund processing, and management of affiliates. They also gain access to a huge database of marketers who have been filtered by the affiliate network for authenticity. This way, merchants can become more confident in dealing with marketers who have passed preliminary screenings to confirm their legitimacy.

For marketers, affiliate networks give them a central repository of available merchants which can be organized and filtered by category or by popularity. They also receive access to tools for reporting and analytics, payment processing, and affiliate program management.

You can straightaway communicate with a merchant and become a direct marketer but this can be a risky thing to do. It’s also challenging to find merchants who will hire you directly since most of them prefer the benefits offered by affiliate networks.

Marketers are often free to join the network but this isn’t always the case for merchants. Merchants are typically charged with setup and recurring membership fee in order to participate in the network.

There are two types of payout models that affiliate networks use to manage commissions: the cost-per-sale (CPS) and the cost-per-action (CPA).

Cost-per-action (CPA)

This method pays out affiliates after a specific action is made by a potential customer. This is somewhat similar to a referral or lead and is usually represented by link clicks, form submissions, impressions, sign-ups, opt-ins, and registrations.

Since the CPA model doesn’t involve making a sale, payment for this is way smaller compared to the CPS model.

Cost-per-sale (CPS)

Also known as pay-per-sale (PPS), this method is usually low-risk for merchants but high-paying for marketers. This is usually the model marketers choose. This revenue-sharing model is also the preference of merchants since this poses a lower risk for them. All the risk is assumed by the marketer who creates content to promote the product and only gets paid when a successful sale has been made through a special link provided to them.

Selecting the Best Affiliate Programs

Here are the best affiliate programs you can find online:

AdCombo

AdCombo has its own in-house platform which you can use to configure your campaigns to reach a larger audience on a global scale. It emphasizes more on quality over quantity, which is why they really take care of positive relationships between merchants and marketers.

Affibank

Affibank offers a marketplace of affiliate programs arranged in a comprehensive and organized way. They have high-paying affiliate programs in their database, with most of them offering up to 75% commission on sales. Programs listed under them use Affibank’s very own tracking system to monitor conversions and commissions.

Affiliate Partners Ltd.

Affiliate Partners Ltd. Is known for its high-paying affiliate programs in the sales, casino, trading, and gaming niches, among other industries and products they have in their database. Many first-time affiliate marketers choose this network due to its ease of use and the ample support of a professional team provided via Skype or email. They also provide fast payouts, making them one of the best affiliate programs around.

Amazon Associates

Amazon is the largest e-commerce site in the United States, with millions of products available to aspiring affiliate marketers through Amazon Associates.

Avangate

Not many people know about this digital advertising platform since it mostly focuses on providing global payments and subscription billing services to SaaS and software companies. Around 4,000 businesses work with them including Kaspersky Lab, Spyrix, FICO, Bit Defender, and HP Software.

Avantlink

This platform is geared toward improving affiliate referrals. Their technology is supported by a rapid implementation of upgrades and updates to ensure people are working on the best platform.

CJ by Conversant

Formerly known as Commission Junction, this network has generated more than a million customer conversions thanks to their high-paying affiliate programs.

Clickbank

Clickbank has been in the marketing industry for more than 17 years already. They’re one of the biggest online retailers you can join, with a vast catalog of more than 6 million products to choose from. With this massive collection, it’s no wonder they’re able to reach more than 200 million customers worldwide with their high-paying affiliate programs.

CommissionFactory

The goal of CommissionFactory is to make affiliate marketing easily accessible to anyone by providing an easy-to-use platform. Their performance-based affiliate programs help develop a symbiotic relationship between marketers, merchants, and agencies. Due to their low barrier of entry, its user base is exponentially growing, with more and more clients discovering the profitability of their affiliate program.

CrakRevenue

CrakRevenue is one of the most trusted affiliate networks in the industry. They offer quality products and exclusive marketing tools like MyFreeCams, surveys, and Smartlinks. Aside from these, they have a helping community who can guide you in getting the most out of the program.

eBay Partner Network

eBay is one of the most prominent e-commerce sites in the world, although little do people know about their affiliate program. When you become a member of the eBay Partner Network, you’ll get to enjoy using tools designed for tracking sales and generating performance reports.

FlexOffers

FlexOffers is a premium affiliate network that focuses on building a profitable relationship between trustworthy publishers and skilled marketers. Their network contains around 5,000 advertisers from various industries.

What makes them unique from other affiliate programs is their excellent customer service, best-in-class data delivery tools, and fast payout system. The way they execute these things enabled them to take the 8^th spot from the recent review conducted by the Blue Book Survey for the Top 20 Affiliate Networks in terms of revenue and performance.

MoreNiche

Established in 1999, the vision of MoreNiche to help people attain their goals on health and wealth still remains the same. The products they sell focus more on these entities.

Olavivo

Olavivo is an affiliate network focused on selling products related to health and beauty and cryptocurrency. They offer unique tools which can provide a high level of professional service to users.

PeerFly

It’s an international affiliate program that has won many awards for its features. The platform is able to eliminate the costs and the risks found on typical advertising methods by employing the help of thousands of professional affiliate marketers online. These marketers are only paid when a lead or sale has successfully pushed through.

Rakuten

It’s used to be known as Buy.com and is one of the top 3 e-commerce organizations for its sheer number of customers and product offers. With over 18 million customers looking at over 90,000 products posted by more than 38,000 affiliate merchants, it’s no doubt they offer one of the best affiliate programs out there. Their e-commerce website named Rakuten Ichiba ranks first in Japan and is one of the biggest in the world in terms of sales, all thanks to their special business-to-business-to-consumer marketing model.

RevenueWire

Similar to Clickbank, Revenuewire is designed to sell products to users situated in more than 120 countries worldwide.

ReviMedia

ReviMedia is an affiliate network that focuses on the insurance, financials, and home services niches. They offer exclusive campaigns that focus on reaching both local and international markets.

What makes them unique and one of the best affiliate programs is their lead management tool called Px.com. Affiliates can monitor lead performance according to specific demographics, giving them business insights that can help improve their advertising campaigns.

ReviMedia is one of the few networks that’s flexible enough to operate campaigns with different integrations. Aside from this, they have flexible payment terms and are transparent with the changes they implement within the network. ReviMedia also gives access to over 2,000 publishers who you can directly contact for affiliate marketing campaigns.

ShareASale

ShareASale has been running for 15 years already and is one of the oldest affiliate networks still in operation. They’re known for their fairness, efficiency, accuracy, and speed in connecting both merchants and marketers.

Wide Markets

Wide Markets own a number of affiliate networks like Wide Markets Fashion™, Wide Markets eStores™, Wide Markets Media™, each delving on different advertising platforms. They’re also a known Champion member of the Performance Marketing Association, so you’re sure they highly value quality and credibility.

What makes Wide Markets on of the best affiliate programs is its cross-channel advertising capability. Merchants and marketers can choose the device they want to promote the product without having to worry about difficulties in tracking commissions and engagement performance.

Marketing High-end Products

This is where you’ll find the big bucks. By promoting high-end and more expensive products, you’ll be able to gain bigger commissions several times more than what you can get from a typical affiliate program. Of course, this will require a lot of work since it’s a highly competitive niche.

We suggest that you pursue this only once you’re used to how affiliate marketing works. These high-paying affiliate programs will require you to promote product launches so it will be to your advantage to have a long list of followers who are interested in affiliate marketing. Needless to say, this requires a higher level of marketing skill which you’ll eventually attain as you gain more experience in the sales field.

Once you’re ready, take a look at some of the high-paying affiliate programs you can join for product launches:

JVNotifyPro

This platform is made to entice JV partners to improve their business relationship by giving them advanced tools that they can use to enhance marketing success.

JVZoo

JVZoo has everything you need for promotion so you won’t have to use a third-party marketing tool to begin the job. Pick any product you want from their list of items found in the JVZoo marketplace. Commissions are sent directly to your PayPal account.

MunchEye

This has a better-looking platform than the JVZoo. It has a more organized display and features a JV launch calendar.

WarriorPlus

Established in 2006, WarriorPlus remains to be a place where the best merchants and marketers grow together toward success. The platform has tools for online product creation and marketing. It also has a dynamic community where you can interact with other members to help you achieve your goals.

The commissions for all of these are quite high. You can earn more than $1,000 for major launches and less for minor product launches. The amount really depends on which launch you choose to participate in.

Guide for Beginners in Affiliate Marketing

Since there may be some of you who are new to the concept of affiliate marketing, we’ve come up with a free 7-day training to fast-track your way to earning your first dollar using this online advertising method.

During the course, you’ll learn why thousands of people choose this method to become one of their passive income earners every month. It’s easy to learn and fun to do, which is why you’ll never feel like it’s a form of ‘work’ after all.

After the course, you’ll have an action-based plan on how to start in affiliate marketing. You’ll also be able to have your own website, complete with your own domain. You’ll also have it configured and ready for affiliate marketing, have the essential pages like the ‘About Us’ and ‘Terms of Service’ completed, and have the initial content to start generating traffic. In addition to these, you’ll also have your social media profiles up and running and have your strategy for sustainable traffic generation all planned out.

Conclusion

Affiliate marketing can be a lucrative income earner once you get the hang of using it. Whether you’re a merchant or a marketer, affiliate networks can help you tap into resources needed to promote products in the cyberspace.

The networks with the best affiliate programs usually provide tools you can use to manage your commissions and track the performance of advertising campaigns. Choose these networks over others who charge high fees but without much value-added features to offer.

As you establish your credibility as a skilled marketer, you’ll eventually gain access to high-paying affiliate programs where you can start raking in serious money. Aim for this to earn a sizable passive income. Maybe someday, you can rely solely on this for your daily expenses.

The post Best Affiliate Programs To Join If You Are A Beginner appeared first on Convert King.

9 Social Proof Plugins for WooCommerce and WordPress

Ever made a website or blog but felt something missing in it? In terms of aesthetics, it looks perfect, same with functionality and performance. But somehow, you’re not pushing your visitors to take action. They seldom buy anything, comment on updates, or even subscribe to your free content.

One of the things that drastically increase user activity is by seeing fellow customers roam around the website and do all sorts of actions like buying, viewing, or commenting. The phenomenon of relying on these kinds of actions from others in deciding whether to do the same or not is called social proof.

Making Internet Sales With The Power of Social Proof

Social proof is a psycho-social phenomenon wherein a person relies on the actions and responses from others for them to identify which action is right and which is wrong in the current situation. For years, it has been the subject of countless studies and is associated with similar human behaviors like the bandwagon effect, crowd psychology, groupthink, critical mass, and the bystander effect.

This occurrence can be seen in situations where people are incapable of determining the proper way to behave. It works because we’re used to taking hints before making a move. Recently, it has taken greater prevalence with the advent of social media platforms which promote a new way of receiving a nod from other people.

Let’s take the concept of ‘likes’ and ‘followers’ as examples. Some people exchange them for money because they symbolize power, authority, and credibility in the virtual world. This is what businesses in the entertainment, marketing, and sales industries capitalize on because these can be converted into something that will generate greater engagement from people. It’s an obvious gauge for profitability since social media profiles with only a few ‘likes’ and followers have low popularity and less relevance to people.

Social Proof and Website Design

Techniques and tools for applying the concept of social proof in web design and online marketing are widely available. Some of the most popular methods for social proofing your website are:

• Blog comments
• Customer ratings and reviews
• Case studies supporting the point of the content
• Endorsements from celebrities, experts, and influencers
• Featured testimonials from clients
• Number of times a content is shared
• Recent sales popups showing ‘recently bought’ and ‘now looking at’ messages
• Reviews like a blog or a video coming from a user who has tested the product
• Showing logos, certifications, accreditations, and trust seals on the website
• Showcasing the product or service that has been featured in a more popular channel or platform
• The number of positive ratings, subscribers, users, customers, views, and downloads

You’ll find a lot of WordPress notification plugins online, both free and paid ones. The same goes for WooCommerce where these add-ons are frequently used due to the retail nature of the websites made with it. Let’s take a look at the best widgets you can use for your WooCommerce or WordPress website.

Sales Plugins for Social Proofing

Tools for displaying recent sales popups are very prominent in both WordPress and WooCommerce. These notifications promote social proof by showing the user recent purchase activities, regardless if they’re real or not. Plugins like this can be configured to appear at random intervals to mimic authentic activity.

Here are WooCommerce and WordPress notification plugins with the same attributes as the tool described above:

Beeketing for WooCommerce

This sales pop by Beeketing is loaded with features focused on optimizing lead conversion rates, increasing the number of items purchased, preventing abandonment of shopping carts, and boosting online sales with the utilization of recent sales popups. It has a paid and free version.

Features:

• • Add a countdown timer on your product page to stimulate urgency and the viewer’s fear of missing out (FOMO)
  • Display a mix of real and fake purchase notifications
  • Highlight the number of people who viewed or bought a product
  • Showcase bestsellers along with product recommendations from people who bought a specific item

Fomo for WooCommerce

This shows recent orders made on your WooCommerce storefront. Its recent sales popup creates the image of a busy online shop where a lot of items are being bought. It’s free for 7 days, then you’ll have to pay $39 per month to keep it operational.

Features:

• • Customize the notification with CSS and manage its color, position, timing, duration, and font to comply with your branding
  • Display authentic orders from your website
  • Lightweight to prevent website slowdown

Proof

Proof is a versatile add-on that highlights customer activity. You can manage recent sales popups and similar social proof notifications to increase the conversion rate of your website.

This tool can be integrated with Instapage, Leadpages, and 60 other e-commerce platforms and marketing tools. It’s available for a 14-day trial, free of charge. After this, you can choose to avail it for a monthly fee of $66.

Features:

• • Configure the duration, speed, and frequency of recent sales popups
  • Grab more information from users who provide you with their emails
  • Multi-lingual announcements
  • Observe how visitors navigate your site
  • Showcase the number of visitors browsing your website

ProveSource

This plugin allows you to configure display notifications and show positive interactions from users of the website. It’s available for a free trial with a monthly fee of $16 after the test run elapses.

Features:

• • Customize where, when, and how to display your recent sales popups and similar notifications
  • Highlight the number of visitors viewing the page, the number of people who signed up, the products recently purchased, and more
  • Support for up to 15 languages
  • Supports mobile websites

WooBought

It’s a plugin that highlights its non-intrusive notifications which are also lightweight and efficient.

Features:

• • Manage notifications of the recent sales popup by altering its background, colors, duration, and position
  • See a preview of how the notification will look like before you actually implement it
  • Supports a number of languages including French and Dutch

• WooCommerce Live Sales Notification

This is a lightweight plugin showcasing recent sales popups that alert site visitors of freshly purchased items. This creates the effect of buzzing activity on the site, proving its popularity and credibility among customers. The effect is that visitors gain more confidence to make a purchase.

It can be configured to run at its full capacity with minimal effect to your website’s resources. The plugin has both free and paid options to choose from.

Features:

• • Add URL to popup notifications
  • Automatic synchronization with your real sales data to generate authentic purchase notifications
  • Configure notifications for fake sales to promote a product
  • Customize notifications to match your website’s theme
  • Schedule the appearance of recent sales popups 

WooCommerce Notification

This WordPress notification plugin uses recent sales popups to create a busy storefront. It costs around $30 per year, complete with 6 months of support from the developer.

Features:

• • Auto-generate order notifications using a set of names and addresses
  • Fully customizable notification designs
  • Multi-message popups
  • Mobile-friendly plugin
  • Uses Ajax technology for fast and lightweight operations

WordPress eCommerce Notification

This recent sales popup improves conversion rate by highlighting what other visitors are buying and creating a sense of urgency that stocks are running out fast. This plugin will cost you $26 per year.

Features:

• • Highly-customizable popups
  • Manage checkout messages
  • Mobile-friendly
  • Saves user logs for customer analytics

WPfomify

This social proof WordPress plugin aims to improve conversion rates of your site through the use of recent sales popups. Available for a free 14-day trial. After that, you’ll have to pay $69 annually to keep the service running.

Features:

• • Customize the notifications to match your site’s branding
  • Highlight authentic customer activity in real-time
  • Display reviews and ratings
  • Display time-limited offers that create the fear of missing out effect
  • Tracks activities using Google Analytics

Conclusion

The social proof phenomenon has never been more obvious now that it’s the fuel which keeps social media platforms and online stores up and running. Use this to your advantage to further your business goals. By utilizing the WordPress notification plugins and similar recent sales popup tools for WooCommerce, you can dramatically increase your page’s conversion rate.

The post 9 Social Proof Plugins for WooCommerce and WordPress appeared first on Convert King.

Landing Page Personalization – How to get more sales with User personalization on Your Landing Pages

Receiving emails with a “Hey beloved customer!” greeting? Nothing can be more generic and impersonal than this kind of introduction. No one wants to deal with a business who’s asking to buy their products when they can’t even make the effort to know the name of their customers.

A similar effect can happen on website landing pages. Normally, businesses use a landing page catering to a broad audience, disregarding the fact they can implement a more personalized content not only on their email marketing initiatives but also on their company websites. Each page can be tailored to target certain individuals or groups for a more focused service delivery.

Why go through the hassle of doing this when you still gain sufficient following and an acceptable hit rate on your website? Are there any benefits to gain from personalizing web landing pages?

Advantages of a Personalized Landing Page

It certainly needs extra effort to create customized landing pages for more focused targets. But if you consider the following benefits you can gain from this endeavor, it might be worth giving it a chance.

Increased hit rate with better engagement

People visit a website, take a peek at what you can offer, and immediately leave if you don’t have what they’re looking for. If your page is designed to capture the attention of your target customer right from the start, you’ll get a higher hit rate which can result in better sales conversion. Integrate a WordPress dynamic content and you got yourself visitors who will keep returning to your site.

Full control

You can use the information you have on your customers the way you want to and lead them to portions or products that can be of use to them. Even if you have different sets of audiences, you can still cater to all of them with multiple landing pages, each filled with content suited to their preferences.

Improved relevance

Instead of letting them go through a generic page, like listening to a boring and monotonous sales pitch, you can quickly redirect them to more relevant content. Using their past purchase histories or other information you’ve obtained regarding their inclinations, you’ll be able to directly lead them to product recommendations most useful to their situation.

Fitting Your Page to Your Audience

Now you know the advantages of tailor-fitting the landing page to your target customers, you can start thinking about how to modify your website for a more personalized presentation. You can start from the most basic information you have about your usual clients and filter your offers to fit their needs.

Start by looking at your email list. See if there’s a way to group them into certain categories reflecting their needs or preferences. If you’re using a tool for your PPC campaign, you can use the built-in filters in there as a way to segment your audience into groups. Accounts created on your website can also be a source of information you can use to tailor-fit your landing page design. The more details about a person available on your database, the better you can identify different personas interested in your offers.

The goal here is to determine the type of people that visit your website. Landing pages should reflect the things a consumer persona is looking for. If you get 3 kinds of people who often visit your site, then you have to create 3 different landing pages to deal with them.

If your target audience belongs to those in the management level, you have to develop a WordPress dynamic content and design suitable to their needs. If you find that your site is frequented by small business owners, you must create a page that will invite them to take action and do business with you. You don’t use one for the other or create a generic, mixed-up page that will have them doubting on whether you really have the things they’re looking for.

These are just some of the simple website personalization examples you can use as a guide in developing a customized landing page. However, not everyone has the luxury to redo everything and start from scratch. With this, we’ve also identified the information you may already have at hand which you can use to tweak small parts on your landing page to make them more personalized.

Information You Can Use to Personalize a Landing Page

Here are some of the details you may have about your viewers which you can use to personalize an already existing landing page.

Name (or company name)

Companies sending spam and junk mails can do this with the little budget they have, so it shouldn’t be a problem for you to find the name of your viewers too.

Company size

If most of your customers are mid-sized companies, might as well use this info to target more organizations at that level. Including a message along the lines of “Mid-sized agencies always choose our solutions”, is enough to tell the world that you specialize in helping these types of companies.

Industry

Adding lines on your landing page that say which business sector you specialize in, whether it’s in the finance, B2B, hospitality, or restaurant service, can help target consumers see the relevance of your offers to their needs.

Title and position

Nothing is more flattering than invoking the job positions of your customers to tell them why people on their level choose to do business with you. Putting in something like “We’re the go-to solution of financial managers” can help capture the attention of these people.

Gender

This is probably the safest information to use and make a website personalization example out of. Selling a razor and identifying its intended use – whether it’s to remove facial hair or to smoothen the legs – makes it easier for customers to know if it’s for them or not.

Age

Having a products list that can be filtered per age is a common practice in many online stores. However, you can take things a step further by having a landing page that says something like “gifts for toddlers” or “gift adults will love”, and then redirecting the user to an already filtered list of items, can help customers save time and also improve website searchability.

Geographic location

Zillow, a real estate website, can automatically filter house listings based on a person’s location preference. You can apply a similar feature on your website by using the WordPress geolocation plugin or the WordPress user location plugin. Use these plugins to automatically present a landing page relevant to the user’s current location.

Browsing history

There are many tools that can help you quickly gather the search history of a consumer. By identifying the portions of your website they visit the most, you can create landing pages that can quickly take them to these parts with less effort.

More modern websites have a ‘recommended for you’ portion on their landing pages, helping users to quickly jump into areas of interest. Masterclass, an instructional website, is doing this using the history of topics you’ve searched for in the past. They provide a landing page that highlights similar lessons you can take, giving you direct access to classes you’re highly interested in.

A more advanced application of personalizing landing pages is by looking into partnerships with other products or services. Squarespace, a website building and hosting company, has partnered with a wedding blog to showcase the wedding templates they have. This has worked well for Squarespace so it’s possible that it might work for you as well. Look for partners that can help you promote your business without interfering with theirs. No one would say no to a win-win solution.

Doing a Test Run

After implementing changes on your landing pages by adding more personalized content, it’s time to put it to the test. Luckily, companies like EasyPURL, ExactTarget, Sailthru, and HubSpot can make things easier for you. You can easily put up your site and do small tweaks using their platforms until you get the consumer response you’re expecting.

Conclusion

Users are now looking for sites with more personalized content, especially now that there are a lot of tools that can help businesses do this for them. Customers are already giving away much information about themselves, both personal and generic, so they’re expecting organizations to return the favor by presenting them with customized and personal responses that suit their preferences. This way, businesses will develop a better connection with both potential customers and loyal patrons.

The post Landing Page Personalization – How to get more sales with User personalization on Your Landing Pages appeared first on Convert King.

The 4 Step Copywriting Formula That Produces a MINIMUM of 400%+ ROI On A Brand New Campaigns

How to validate your money making copywriting ideas in a simple 4 step “Common Sense” formula that will save you time on BAD ideas, and focus on the WINNING ideas

You will learn

1. Why your copywriting ideas suck and how to fix them without spending a bunch of time on angles that will NEVER work
2. The 4 step C.U.B.A method that will validate your copywriting ideas and turn losing campaigns into Winning ones.

Copywriting is the lifeblood of marketing, lets face it. If it sucks then you are going to have a tough time making any money with your campaigns.

Basically, if your Headline and Lead dosnt grab the attention for your ideal prospects then you are dead in the water before you even start…then its back to the drawing board.

How to avoid bad Headlines, and make great Headlines that will resonate with your customers

If you are about to sit down and write a copywriting package,  then you have to ask yourself… “how well do I know my audience?”

If you know your audience well, like…

Age
Gender
Interests
Desires
Relationship Status
What their normal day looks like
Thats their biggest fears and desires
Who they pay attention too

etc etc…

Then you have a brief idea of what your customer base look like, if NOT?
Then its time to create an outline of your ideal customers.

So you know your audience, you know exactly what makes them tick, its now time to validate those ideas with C.U.B.A

First of all, what is C.U.B.A?

Not to be confused with the island of Cuba where amazing Cuban cigars come from ????
Its a method to validate your written ideas using common sense… much like a meter of “REAL vs BULLSH*T”
To sum it up, it’s tapping into the inner bullshit meter of your prospects mind, an easy-to-follow editing technique toy can put your headlines and body text through to insuring yourself that you are not hitting the bullshit side of your prospects mind.

Here they are in their sweet glory:

Confusing:
Is it confusing to understand? does it make sense?

Unbelievable
Is it unbelievable? could it be real or is it bullshit?

Boring
Would I click on it and read it?
Does it sound boring?
How can you make it more exciting and engaging?

Awkward:
Bad Grammer? things don’t seem to make sense and its hard to read.

 

Lets go through an example shall we?

A 10 THOUSAND DOLLAR START UP IS WIPING OUT AMERICAN’S DEBT AND COULD END THE NATIONS POVERTY CLASS TOMORROW WITH MASSIVE SETTLEMENTS

Is it Confusing? 
No, there seems like there is a small startup that is dealing with America’s debt and Americans can get massive settlements which gives a massive solution to a massive problem.

Is it believable (the important one)
Not really, there are many scams in the market for debt relief and this sounds like its too good to be true.

Boring – Would you click to read it
Probably not, with a lot of talk about the financial crash coming up this may be a hot button topic for people in debt to want to read.

Awkward to read
It’s relatively easy to read, there are no big words or hard to read flows

 

Note: it helps to know about the topic at hand. Remember you are writing to your ideal prospect. It helps to do your research before you make any assumptions of the reader’s knowledge and values.

Try C.U.B.A for yourself

1. Pull out a sales headline or an email you’ve written
2. But it through C.U.B.A
3. Make improvements as you see it
4. Rinse repeat