9 Social Proof Plugins for WooCommerce and WordPress

Ever made a website or blog but felt something missing in it? In terms of aesthetics, it looks perfect, same with functionality and performance. But somehow, you’re not pushing your visitors to take action. They seldom buy anything, comment on updates, or even subscribe to your free content.

One of the things that drastically increase user activity is by seeing fellow customers roam around the website and do all sorts of actions like buying, viewing, or commenting. The phenomenon of relying on these kinds of actions from others in deciding whether to do the same or not is called social proof.

Making Internet Sales With The Power of Social Proof

Social proof is a psycho-social phenomenon wherein a person relies on the actions and responses from others for them to identify which action is right and which is wrong in the current situation. For years, it has been the subject of countless studies and is associated with similar human behaviors like the bandwagon effect, crowd psychology, groupthink, critical mass, and the bystander effect.

This occurrence can be seen in situations where people are incapable of determining the proper way to behave. It works because we’re used to taking hints before making a move. Recently, it has taken greater prevalence with the advent of social media platforms which promote a new way of receiving a nod from other people.

Let’s take the concept of ‘likes’ and ‘followers’ as examples. Some people exchange them for money because they symbolize power, authority, and credibility in the virtual world. This is what businesses in the entertainment, marketing, and sales industries capitalize on because these can be converted into something that will generate greater engagement from people. It’s an obvious gauge for profitability since social media profiles with only a few ‘likes’ and followers have low popularity and less relevance to people.

Social Proof and Website Design

Techniques and tools for applying the concept of social proof in web design and online marketing are widely available. Some of the most popular methods for social proofing your website are:

• Blog comments
• Customer ratings and reviews
• Case studies supporting the point of the content
• Endorsements from celebrities, experts, and influencers
• Featured testimonials from clients
• Number of times a content is shared
• Recent sales popups showing ‘recently bought’ and ‘now looking at’ messages
• Reviews like a blog or a video coming from a user who has tested the product
• Showing logos, certifications, accreditations, and trust seals on the website
• Showcasing the product or service that has been featured in a more popular channel or platform
• The number of positive ratings, subscribers, users, customers, views, and downloads

You’ll find a lot of WordPress notification plugins online, both free and paid ones. The same goes for WooCommerce where these add-ons are frequently used due to the retail nature of the websites made with it. Let’s take a look at the best widgets you can use for your WooCommerce or WordPress website.

Sales Plugins for Social Proofing

Tools for displaying recent sales popups are very prominent in both WordPress and WooCommerce. These notifications promote social proof by showing the user recent purchase activities, regardless if they’re real or not. Plugins like this can be configured to appear at random intervals to mimic authentic activity.

Here are WooCommerce and WordPress notification plugins with the same attributes as the tool described above:

Beeketing for WooCommerce

This sales pop by Beeketing is loaded with features focused on optimizing lead conversion rates, increasing the number of items purchased, preventing abandonment of shopping carts, and boosting online sales with the utilization of recent sales popups. It has a paid and free version.

Features:

• • Add a countdown timer on your product page to stimulate urgency and the viewer’s fear of missing out (FOMO)
  • Display a mix of real and fake purchase notifications
  • Highlight the number of people who viewed or bought a product
  • Showcase bestsellers along with product recommendations from people who bought a specific item

Fomo for WooCommerce

This shows recent orders made on your WooCommerce storefront. Its recent sales popup creates the image of a busy online shop where a lot of items are being bought. It’s free for 7 days, then you’ll have to pay $39 per month to keep it operational.

Features:

• • Customize the notification with CSS and manage its color, position, timing, duration, and font to comply with your branding
  • Display authentic orders from your website
  • Lightweight to prevent website slowdown

Proof

Proof is a versatile add-on that highlights customer activity. You can manage recent sales popups and similar social proof notifications to increase the conversion rate of your website.

This tool can be integrated with Instapage, Leadpages, and 60 other e-commerce platforms and marketing tools. It’s available for a 14-day trial, free of charge. After this, you can choose to avail it for a monthly fee of $66.

Features:

• • Configure the duration, speed, and frequency of recent sales popups
  • Grab more information from users who provide you with their emails
  • Multi-lingual announcements
  • Observe how visitors navigate your site
  • Showcase the number of visitors browsing your website

ProveSource

This plugin allows you to configure display notifications and show positive interactions from users of the website. It’s available for a free trial with a monthly fee of $16 after the test run elapses.

Features:

• • Customize where, when, and how to display your recent sales popups and similar notifications
  • Highlight the number of visitors viewing the page, the number of people who signed up, the products recently purchased, and more
  • Support for up to 15 languages
  • Supports mobile websites

WooBought

It’s a plugin that highlights its non-intrusive notifications which are also lightweight and efficient.

Features:

• • Manage notifications of the recent sales popup by altering its background, colors, duration, and position
  • See a preview of how the notification will look like before you actually implement it
  • Supports a number of languages including French and Dutch

• WooCommerce Live Sales Notification

This is a lightweight plugin showcasing recent sales popups that alert site visitors of freshly purchased items. This creates the effect of buzzing activity on the site, proving its popularity and credibility among customers. The effect is that visitors gain more confidence to make a purchase.

It can be configured to run at its full capacity with minimal effect to your website’s resources. The plugin has both free and paid options to choose from.

Features:

• • Add URL to popup notifications
  • Automatic synchronization with your real sales data to generate authentic purchase notifications
  • Configure notifications for fake sales to promote a product
  • Customize notifications to match your website’s theme
  • Schedule the appearance of recent sales popups 

WooCommerce Notification

This WordPress notification plugin uses recent sales popups to create a busy storefront. It costs around $30 per year, complete with 6 months of support from the developer.

Features:

• • Auto-generate order notifications using a set of names and addresses
  • Fully customizable notification designs
  • Multi-message popups
  • Mobile-friendly plugin
  • Uses Ajax technology for fast and lightweight operations

WordPress eCommerce Notification

This recent sales popup improves conversion rate by highlighting what other visitors are buying and creating a sense of urgency that stocks are running out fast. This plugin will cost you $26 per year.

Features:

• • Highly-customizable popups
  • Manage checkout messages
  • Mobile-friendly
  • Saves user logs for customer analytics

WPfomify

This social proof WordPress plugin aims to improve conversion rates of your site through the use of recent sales popups. Available for a free 14-day trial. After that, you’ll have to pay $69 annually to keep the service running.

Features:

• • Customize the notifications to match your site’s branding
  • Highlight authentic customer activity in real-time
  • Display reviews and ratings
  • Display time-limited offers that create the fear of missing out effect
  • Tracks activities using Google Analytics

Conclusion

The social proof phenomenon has never been more obvious now that it’s the fuel which keeps social media platforms and online stores up and running. Use this to your advantage to further your business goals. By utilizing the WordPress notification plugins and similar recent sales popup tools for WooCommerce, you can dramatically increase your page’s conversion rate.

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